We actually feel sorry for the owner for the owner of the Green house in Bernal Heights. That same property (338 Holladay Ave.) has been languishing on the market for almost three months. That’s the same residence where the house’s owner wrote a letter to the editor of the San Francisco Chronicle several weeks back, which practically exclaimed a rebuttal to the paper’s articles saying that Green houses are all the rage and will sell like hotcakes.
The owner can’t be a happy camper as he and his agent continually drop the asking price from $1,279,000 to $1,195,000 to $1,049,000 to $994,000. The owner claims that location sells houses, as evidenced by the Green house in Noe Valley. True the Noe Valley Green house location represents a superior addy to the one in Bernal Heights. Also, that Noe Green house sale occurred in a slightly warmer market.
There may be a degree of truth in the owner’s statement but instead of location, location, location the seller and his agent should be more concerned with marketing, marketing, marketing. And education. (more…)