Even though West Coast Green remains just a shade over a month away, we’re still keyed up about the event. With the continuing housing storm and distressed housing situation, many people have not been considering sustainable aspects to real estate.
We’re sure that will change. It may take a few years to re-convince people that Green building and innovation are not just for the good real estate times. Green building should be a staple and not just a temporary fad.
As for the show, we can’t wait to see sustainable rock stars like Bill McDonough of Cradle-to-Cradle fame who will deliver a 3-hour presentation about the tradition of Buckminster Fuller. Also, on our must see list will be the Innovation Pipeline which creates an “Exploratorium-like” exhibit with smart products that always to seem to wow us.
Don’t think that we won’t be looking out for any “greenwashers” as some companies seem to only promote the hype but provide nothing sustainable in the tank.