Even before Gorgeous & Green co-chairs Nadine Weil and Zem Joaquin gave a shout out to the Green crowd to “enjoy yourselves and drink more organic cocktails” which many of green minions so obliged, we had a chance to leisurely sip some organic wine and meet interesting people behind the scenes.
Sure the front scenes of the hemp strolling, sauntering, strutting (how do eco models walk?) down the cat walk at the W Hotel in San Francisco for the 6th Gorgeous & Green gala draw the most attention and why shouldn’t it? But behind the scenes, we met many people involved with Green causes who looked a whole lot less glamorous but still looked sexy green for what they believed in. Throughout the night, we encountered a Rode “Model” for the Environment, an EcoJew, and a Green Urbanism Program Director for Green Global among others.
At a energetic event like this, it is easy to lost in all of the models and cocktails but most of the people in the background, whether it is the volunteers or the VIPs have a passion for making the world a wee bit more Green and educating the masses about the right thing to do.
The night had this Mad Men theme with many women wearing second hard 60’s style dresses (reuse) and guys wearing skinny Don Draper style ties (reuse again) but the main message that we took away had to do more with Green urbanism rather than Madison Avenue chauvinism.