Opening Night San Francisco Green Film Festival – Bag It

bag itIn the hopefully not so distant future when “paper or plastic” will be answered with “neither”, the documentary “Bag It” takes an in depth view of ubiquitous plastic bags. Actually the film graduates (with the scene from “The Graduate” about plastics) from an initial look at disposable plastic bag culture that the world lives in and moves into how plastic continues to envelop our lives, health and economy.

This relatively simple film rides on the back of director Suzan Beraza and front man Jeb Berrier. The film uses a variety of interviews, archive clips and even some animation to drive home the point that plastic bags and pretty much all plastic containers continue to take a toll on the environment, marine life and human health. Thanks to Berrier, the film floats along swimmingly as he represents an “everyman” from small town Colorado who isn’t a tree hugger but realizes that plastic has taken over his life and not for the better. Berrier comes off as a George Costanza (from Seinfeld) character with a wry sense of humor who learns how plastic strangles not only his life but also the world we live in.

In the latter half of the film, Bag It moves beyond plastic bags and looks at the pervasiveness of plastic and the toxic aspects without becoming too preachy. Director Beraza and Berrier even make fun of the American Chemical Council members for ducking all requests to appear in the film.

Bag It does a solid job of alerting viewers to chemical dangers of plastic ingredients like BPA and phthalates and offers solid interviews and explanations.

Bag It could have could have been double bagged with more of an emotional punch that would have raised this docu pic to a higher level. It also could have wrapped up with more of a group “call to action” so people can feel empowered against the chemical and plastic companies.

Bag It certainly does its best to educate and entertain audience members. With funny front man Berrier leading the charge, perhaps Bag It will do for plastic bags what Morgan Sperlock did for McDonald’s fast food.

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