Green Festival Rolls Into San Francisco

Joey Shepp

Joey Shepp

The Green festival rolled into San Francisco this past weekend with less fanfare than in the past. Not that the participants, vendors and speakers didn’t have the energy of years past but this recent version saw a drop in vendors and also in the overall show days (from 3 to 2). Maybe the festival needs work on the “less is more” thinking and revert to the November only event.

The event did offer some notable and thought provoking speakers. We spent time to hear local Joey Shepp discuss social media for sustainable business. Even for people experienced with sustainable business ideas he certainly added some innovative ideas. We saw several business people typing notes madly on the Smart Pads. Some of the products and ideas worth mentioning include: the Fujitsu scansnap that quickly scans documents and business cards and the like quickly and efficiently. Of course he mentioned the world of cloud computing and how they will cut down on paper use. He mentioned that currently products will be about what the client wants not what the company wants (crowd sourcing) and that great sustainable ideas don’t have to come from angel investors or VC with organizations like Kiva, Kickstarter, and Crowdfire as outlets for people to start their own business. With so much info, he quickly rushed through his belief that Wikileaks will add truth and cause companies (or governments) to be more transparent. It adds truth, and what remains is education and creativity.

The other thing that seemed to be generating buzz is the GMO talk. Organizations may be angling toward getting mandatory labeling of GMOs on the California ballot because a high percentage of consumers want GMO labeled and because supermarkets, products and apparently are government don’t want to be transparent about what our food contains.

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