Food like anything else can be about expectation. We set the organic chocolaty bar fairly high and weren’t disappointed by the plethora of organic chocolates but we actually went in search of more interesting items. Zhena’s Gypsy teas marked our first discovery. Even though they’ve been around for about 10 year they more recently created five biodynamic teas and we felt much better after sampling the Caramelized Pear flavor. On top of the tea itself we had to like containers made from 70% recycled steel (and the cans are 100% recyclable because they contain no paper stuck with glue. They make their tea bags from non-GMO corn silk and can be composted as they biodegradable after 60 days. Having this teas makes us feel good better come 4 pm tea time.

We know that several natural partially organic (organic flour) bog bones exist but we could help from talking (no sampling for us) with the owners of Bare Bones dog bones. If they hailed from Cali then we might not of stopped but seeing that these guys make their all natural bones in Dallas caused us to discuss how people in Big D see these dog bones of all things. They mentioned that the people in Texas don’t exactly “get” the whole dog bone thing but they know that organic is some buzz word so they continue to go along for the ride. Go get ‘em Fido!

Field Roast impressed us not just by feeding us tons of samples of their various fake meats but by showing us their factory in  a renovated 1920s former dairy building in Seattle. These commitment to re-using an existing building cost them more than moving into some new factory but it showed that along with their commitment to use local veggies and minimal packing that their heart or rather their “meat” is in the right place.

We weren’t so happy to see all the companies pushing organic this and that in horrific plastic packaging. We saw enough gluten free, natural, corn syrup based products in the section (we don’t want to call anyone out at this point) that must have had various green marketing gurus earning their bonuses. We wish that they would spend less money on marketing about how good their product is and just make their product better.

The book, aimed at primary grade students, offers various refuge scenes for the kids to color. I’m not that into drawing but my niece had a great time coloring the desert big horn sheep that live in the Desert National Wildlife Refuge in Nevada. The book also allows kids to create a list of wildlife sightings. The book also encourages kids to ride bike through the refuges instead scaring the wildlife with vehicular monsters.

We like the style of Katie R. Schipps’s drawings, which offer a rough and ready look with large lines, and creates the perfect fit for attacking with a crayon or colored marker. Hopefully the refuge system will survive for many years but at least kids today will have some insight into the all important refuge system and how important it is to our future.

Upon entering the festivities, my friend and I couldn’t help but notice the tall talent circulating through the upstairs rooms. Some huddled around the bars sipping organic vodka, beer and wine drinks while others just strolled along looking fab. We took a prime spot with cocktails in hand right next to the living wall. We don’t know how many others noticed the Design Ecology produced wall but we did breathe deeper standing next to it.

The festivities mostly surrounded the fashion. Later in the evening, we joined the crowd around the catwalk for the show itself. The eco-chic fashion lineup offered up an interesting array of attractive models modeling everything from underwear to bizarre dresses. The combination of DJ Donavan beats, green vibe and model attitude got most of the crowd in a buzz. We had one quibble with the actual show as we would have liked to know what each piece represented in terms of “eco” or “sustainability”. It would have been nice to know what made that skimpy underwear so sustainable.

Besides the actual threads, the event brought like-minded people from all professions together to raise awareness (and money) for Global Green.  We attempted to talk with a few people about fashion but as we aren’t fashionistas that didn’t go so well. We did chitchat with several big hitters in the business world and left feeling impressed that events like this (even if we don’t buy $500 green underwear) will only continue to bring awareness to solid sustainable causes.

We have to give the festival credit, maybe it seemed as though more authentic green businesses showed up at this year’s version. We didn’t see much corporate greenwashing like the not as Green as it used to be Burt’s Bees. Also, Coke owned Honest Tea sold its not so green corporate drink but that would be a minor quibble. Aside from checking out some of the various discussion groups (state of small Green business) and even some cooking demos (how to make organic stew) most of the time we spent wandering the trade floor.

Without spending too much time or words (we’ll post some more ramblings soon) here’s some of the cool stuff we found. Zen Honeycutt’s mother roped us in (or rather grabbed) us to introduce us to her daughter who is busy creating her own lavender empire with her practically lavish lotions, eyeshades and creams. Just down the long aisle, we spotted the reusable sandwich bag the Fresh Snack Pack. Great idea in place of the sandwich bags that get tossed. These packs contain no PVCs but we’d like to find out what these bad boys consist of. We had no doubt about what the Organic Essence lip balm consisted of. But we licked our lips for more than just the organic ingredients. The 100% FSC compostable non-plastic tube really wowed us. Why hadn’t someone thought of this before? Like us? We also ignored the wishes of our dentists and sampled the multitudes of chocolates, and we sampled them all but we liked Alter Eco bar (especially the dark) not only for the best and richest creamy favor but also for the organic ingredients and the fair trade philosophy that the relatively small company abides by.

As for 2010….bring it on!

We figured that with all the talk about food and food sources (see the stirring documentary Food, Inc. or read The Omnivore’s Dilemma or Fast Food Nation) that people can make their own decision about where their McNuggets come from and if they want to munch on them.

PETA often creates outrageous ads and they definitely like to stir the pot. Their ads, seen or not, often start a dialogue which we like. Dialogue about our fast food nation – we’re loving it.

In the McMansion and McMall loaded Prince William County, a wealthy suburb of Washington D.C., directors Annabel Park and Eric Byler weave a hot button topic film that shows a community hatefully splitting itself in half  — one side the conservative, wealthy lower and middle class Anglos who wish their community to remain lily white and the other side the immigrants who moved into the lower and middle class neighborhoods but also built the McMansions, cook the food and represent much of the quiet economy of the town. The film shows the racial divide that forms as a result of a one notable blogger who creates a fear campaign camping and gets the city council to enact an immigration policy that requires police officers to question anyone they have “probable cause” to suspect as being an undocumented immigrant.

Although the film documents the protests in and front of the local government offices, the real battle takes place through the Internet as the immigrants and their supporters create their own resistance using You Tube videos (shot by the filmmakers) as well as counter blogs.  The filmmakers create an all too scary vibe mostly because of the scary xenophobia and racism that exists under the guise of politicking. As director Byler mentioned before last night’s West Coast Premiere in San Francisco, “When people are made to be afraid, they tend to act in very predictable ways, and there are people who know to exploit these fears, in particular racial or cultural fears, in order to influence elections or advocate for or against legislation.”
“This is a cautionary tale where people are afraid to act in predictable ways.” He followed up by saying, “It’s a cheap lesson.” For the price of a movie ticket, the people who see the film will get a town full of objective education.

During the Thursday morning breakfast, Zhang Yue, chairman and CEO of China-based Broad Air Conditioning woke the crowd up as he spoke through an interpreter. A few minutes before that, I found myself asking a colleague “Who is this guy?” After 10 minutes, I changed my mind. More people should listen to this guy. True, I haven’t done due diligence on his company but if his company does half the things that he says they do then I’m on board. Yue created China’s first “non-electric chiller” and insists on showing consumers how triple paned windows will reduce their need to use air conditioners. Consider that their business revolves around making air conditioners.

Even the fact that his sustainable company philosophy has dropped his income from the top five richest people in China to the top 500 doesn’t bother him. He’d rather save the planet and make slightly less. Although he became the first CEO to fly regularly on a private corporate jet, he soon realized how detrimental his private jet trips were on the environment, so he changed his corporate jet policy to use it only in special situations and now he normally flies commercial. Maybe the Big 3 (or is it Big 2?) CEOs can get a clue.

The conference not only offers big speeches but interactivity as well. One Thursday morning session tackled the topic of Sustainability of a Budget: Sharing Cost (and Risk) through Government Partnerships and included a diverse panel including Shari Berenbach of Calvert Social Investment Foundation, Sanjay Raman of Howcast Media and Michael de Soyza of Dialog Telekom. After some eye-opening discussion about how PPPs can combine with private companies can increase their impact on social and environmental issues, the attendees broke into groups. We then brainstormed in breakout groups (our group contained people from Visa, ESPN, USAid) about how to create a partnership with various issues and tasks. It’s surprising how many dynamic ideas can be created in 15 minutes.

Good start — as we walked in and registered the staff handed me a recyclable, biodegradable, compostable lanyard.

The theme for this year’s conference – Sustainability in a Reset World

After admiring our lanyards and breakfast we jumped into packed conversation with Pamela Passman of Microsoft. Of course we considered today’s launch of Windows 7.

The discussion centered on the sustainability of Microsoft. Now, most people will admit that the technology business isn’t the least sustainable or “dirtiest” business. But that doesn’t mean that they don’t press a heavy carbon footprint. Passman discussed that companies need software to track their own carbon footprint.Microsoft may have many ideas for other comanies but they need to look in the mirror as well.

She admitted the two most pressing issues that Microsoft needs to improve in so far as reducing their carbon footprint that includes:

1- Traveling (lots of it)

2 – Data centers — The data centers continue to be electric and water intensive.
Microsoft claims to be attempting reduce the footprint of these data centers.

Besides environmental sustainability the talk shifted to information and human rights. Besides the separate Gates Foundation, Microsoft creates technological literacy for various NGOs and donates much money to various create technological literacy for people who don’t have educational/technological access. However, when discussing human rights and technology Pressman seemed to get a little defensive when discussing China, privacy issues, and human rights in other counties where the masses often don’t get access to certain technology.

Like so much of the conference, often we need to read between the lines to determine who or what companies enact true sustainability controls or who just spin fancy greenwashing, or maybe a combination.

Considering that several thousand people crammed into the festival space on Treasure Island we think that overall they handled the transportation issue in a pretty Green way. We made our way to the festival via zero-emission Bauer buses that picked most of the masses up at AT&T Park. The only real griping we heard came from East Bay attendees who said that they had to drive or take BART to SF instead of having shuttle buses come to the East Bay as well.

Upon entering the festival we couldn’t help but noticing the Ferris wheel but then after that we spied a pair of decent size solar panels that sat near the entrance. Unfortunately, we couldn’t determine or find anyone who knew what the solar power generated. We’re sure it the energy went toward something beneficial.

Not that we didn’t get into the bands with MSTRKRFT rocking the house with their style of house and MGMT hitting a big home run by rocking into their first album but we didn’t have time to play amongst the Green sidelights. We liked the addition of the Sustainable Living Roadshow with its Recycle Swish – interactive NBA style take on recycling and Green education. The multi-colored bins existed all over the venue and Clean Vibes volunteers did a pretty good job of monitoring that the right item went into the correct bin. Last year, the festival diverted 72 percent of waste to recycling and composting – a slightly higher rate than Green San Fran.

We also appreciated the TRASHed Recycling Store which offered incentives (shirts, sun block, tickets, etc) I n exchange for cups and plastic bottles but we didn’t see many people taking advantage of the opportunity. We know that festivals need to make a profit so we’re okay with the water refilling station charging a $1 to refill a container (unless you buy a Treasure Island bottle which in that case the water is free) but at least they didn’t sell high fructose corn syrup (err soda) at the same booth.

Even behind the scenes the generators run on B20. Now we’re not going to say that these bringing thousands of people together won’t have some detrimental effects but compared with many of the other festivals out there Treasure Island Music Festival runs a pretty tight green ship.

The economy definitely had an impact on this year’s West Coast Green with less venders but with less money that mean that people just had to get more creative with less moola such as the floating island, show gardens and even the sustainability built Jewish Sukkoth. The usual green rock stars like Eric Corey Freed and Michelle Kaufman made their presences felt with their energetic personalities.

Kaufman, in fact, talked about the use of Green pre-fab homes and the affordability factor. She mentioned that she gets most energized by the fact that her parents and grandparents who live in Iowa would have to go through a long drown out and costly experience if they wanted to build a Green home, only because the resources don’t exist there – yet. She wants to make Green pre-fab homes affordable to all people. Fab Michelle, fab. She went off on the top three production homebuilders who she says do “crap” as their homes are not well made, not well designed, not healthy and efficient. “The big home builders won’t be proactive to make changes said Kauffman. American homebuilders being reactive? We can’t believe it.

We also could believe how interesting the planetarium project at the closing party at the Academy of Sciences was. The special WCG program featured An Ecological View of the Cosmos. This interactive program (accompanied by live narration presented by media artist David McConville, the Director of Noospheric Research of The Elumenati and a Director of the Buckminster Fuller Institute and classical/new agey music from Christen Lien and Rachel Bagby gave us a stirring, complex and though provoking view of the universe. In fact, we learned from this program how when someone asks us if we think that we are the center of the universe we just might be able to answer affirmatively.