Shai Agassi and Mark Johnson

Sometimes when walking into a room you can just feel the buzz and in this case the buzz came from the talk of electric cars and batteries by Better Place CEO Shai Agassi. We actually heard about this guy sometime ago with his vision to make zero emission vehicles a worldwide standard. Seeing Agassi in person at the Churchill Club event on July 15, moderated by Mark Johnson of Innosight, offered insight into Agassi’s thinking and business model of his company and infrastructure that will allow the electric car to move from back of the bus status into a major transportation option.

Americans simply don’t want to give up their $20,000 pollution emitting cars due to convenience. Americans don’t consider the $40 of black gold that they fork out each week to fill their tanks. Add that amount up versus the price of a rechargeable electric battery and the car expense seems less prohibitive. In terms of car expense, Agassi mentions that when the electric car is priced like a 3-year old gas car, then we will hit a tipping point. The cost to recharge batteries is based on “cheap electricity” like charging a battery in the middle of the night, so the costs are less. Even before the BP disaster, the cost to extract oil keeps rising and costs 20 times more to get than any other energy source.

Agassi made an interesting technology analogy where in the past we used snail mail, then moved to faxes, then to email and similarly we went from gas cars to hybrids and now we won’t move back to gas cars but forward to more technology driven electric cars. Agassi claims that each year batteries have improved eight percent so eventually we wont need (battery) switch stations.

Of course, the US and the moribund US automakers will take a wait and see attitude. Renault has put forth 15 percent of its R&D budget to work on the electric cars. The last company chief who put 15% of the R &D to a non-existing product was Steve Jobs (Ipod, Ipad). Agassi whose switch stations now dot Israel and Denmark said that the electric car versus the end of using oil would be a huge factor that determines the survival of the US dollar and US economy. If we can get crawl out form the oil wells and at least offer the same oil type incentives (subsidies) to people like Agassi and the electric car industry, then America and other counties will definitely find themselves in a Better Place.

But of course, being in San Fran, we struck up the whole Green thing as far as Bowmore and whisky production. The Bowmore crew being from Scotland aren’t exactly strangers when it comes to Green or sustainable practices. After all, we would have to say that whisky might be one of the ultimate slow foods. A few tastes later only spurred the spirited dialogue. The fact that Bowmore came in second in the Green Apple award a few years ago impressed us. We even liked the fact that they got downright innovative in the fact that they use the waste heat generated from the stills plant to not only dry the barley but heat the local public swimming pool as well. They also use the generated hot water to pre-heat the facility that works like a form of radiant heating.

Now we can’t over look the fact that the distillery runs on petroleum and they do emit healthy amounts of peat burning smoke into the air but each year they maintain stricter CO2 emissions than the government targets.

The mention of organics caused another stir. Not that organics represents the be all and end all of whisky ingredients but the topic opened up another barrel of whisky that we will post shortly. Where does the barrel wood originate? Are there GMOs in whisky?

We’re not going to mess with 200 plus years of tradition and think that whisky distilleries will change green overnight. Meanwhile, we got back to the task at hand. We need to savor the Bowmore Gold and the pear dumpling with brown butter caramel sauce.