Posts Tagged ‘endangered species act’

William McDonough at West Coast Green 10 – Deep Dive Part 2

Monday, October 4th, 2010

mcdonough wcg10Being so busy at West Coast Green 10 and in honor of ecoMonday we post part two of the William McDonough “deep dive”, and he does get deep. While most people throw around the term “carbon footprint” or simply use it in passing, McDonough talked about a skyscraper that he worked on 21 years ago, and calculated the amount of trees that would be need to be planted not only to offset the building of the skyscraper but to operate it as well. He convinced the person financing the building that the cost of the trees could be used in place of the marketing budget. Who needs a marketing budget when the story of the tree planting ends up as a front-page story on the Wall Street Journal? Green does pay.

Speaking of trees, we fully agree that people need to start thinking about the “rights of nature” and not just human right. We need think more in terms of abundance, not scarcity.

He mentioned things like the Endangered Species Act, which seems to be thinking in the wrong direction, with the reactive thinking. We need to start thinking proactively.

Our government and other governments and entities continually throw about numbers and plans to deal with our environmental impact. Think about the lofty goals for the UN, US government whatever about reducing carbon emissions by 20% (or whatever number) by 2020 that don’t illustrate “less bad” thinking. As McDonough states, “being less bad is not good”. And that is what our country continues to do or promote. We warn people in CA entering buildings (thanks to Prop 65) that the building contains various materials that cause cancer yet they remain legal and we continue to use them to construct buildings. Isn’t there something illogical about that thinking?

Seeing McDonough makes us (and the rest of the crowd) more motivated. We’re not here to be less bad, we’re here to be more good.”

Here’s a call to action to start being more good.