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	<title>greenerati.com &#187; Food Inc.</title>
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	<description>Green Building and Lifestyle</description>
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		<title>PETA McCruelty Billboard in SoMa</title>
		<link>http://greenerati.com/2009/11/09/peta-mccruelty-billboard-in-soma/</link>
		<comments>http://greenerati.com/2009/11/09/peta-mccruelty-billboard-in-soma/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:06:24 +0000</pubDate>
		<dc:creator>pepeflaco</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Fast Food Nation]]></category>
		<category><![CDATA[Food Inc.]]></category>
		<category><![CDATA[Peta]]></category>
		<category><![CDATA[SoMa]]></category>
		<category><![CDATA[The Omnivore’s Dilemma]]></category>

		<guid isPermaLink="false">http://greenerati.com/?p=259</guid>
		<description><![CDATA[They say that a picture is worth a thousand words but, of course, I’m not going to dedicate 1000 words or even 500 to this picture. My green friend and I spotted this billboard in a not exactly obvious place in the Soma district of San Francisco but we figured that PETA didn’t have or [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://eatdrinkbetter.com/files/2009/11/mcd-photo.jpg"><img title="mcd-photo" src="http://eatdrinkbetter.com/files/2009/11/mcd-photo.jpg" alt="" width="357" height="476" /></a>They say that a picture is worth a thousand words but, of course, I’m not going to dedicate 1000 words or even 500 to this picture. My green friend and I spotted this billboard in a not exactly obvious place in the <a href="http://en.wikipedia.org/wiki/South_of_Market,_San_Francisco,_California">Soma</a> district of San Francisco but we figured that <a href="http://www.peta.org/">PETA</a> didn’t have or want to spend the big bucks on a billboard right next to the 101 freeway. Still the billboard, for those eyeballs who it, makes its point.</p>
<p>We figured that with all the talk about food and food sources (see the stirring documentary <a href="http://sustainablog.org/2009/06/11/food-inc-documentary-movie-removes-shroud-of-secrecy/">Food, Inc.</a> or read <a href="http://www.michaelpollan.com/omnivore.php">The Omnivore’s Dilemma</a> or <a href="http://www.mcspotlight.org/media/books/schlosser.html">Fast Food Nation</a>) that people can make their own decision about where their McNuggets come from and if they want to munch on them.</p>
<p>PETA often creates outrageous ads and they definitely like to stir the pot. Their ads, seen or not, often start a dialogue which we like. Dialogue about our fast food nation – we’re loving it.</p>
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		<title>The Informant! Delves Into the World of Lysine</title>
		<link>http://greenerati.com/2009/09/18/the-informant-delves-into-the-world-of-lysine/</link>
		<comments>http://greenerati.com/2009/09/18/the-informant-delves-into-the-world-of-lysine/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 15:37:07 +0000</pubDate>
		<dc:creator>pepeflaco</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Films and Documentaries]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[ADM]]></category>
		<category><![CDATA[Archer Daniels Midland]]></category>
		<category><![CDATA[Corn]]></category>
		<category><![CDATA[Food Inc.]]></category>
		<category><![CDATA[high fructose corn cyrup]]></category>
		<category><![CDATA[King Corn]]></category>
		<category><![CDATA[Mark Whitacre]]></category>
		<category><![CDATA[Matt Damon]]></category>
		<category><![CDATA[Steven Soderburgh]]></category>
		<category><![CDATA[The Informant]]></category>

		<guid isPermaLink="false">http://greenerati.com/?p=216</guid>
		<description><![CDATA[When was the last time any moviegoer hard heard words lysine and high fructose corn syrup in the same movie? I’m not talking about a documentary but rather a major motion picture with real celebrities and budgets and that sort of thing. Those hungry for a “corn- based” movie will be excited to check out [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://eatdrinkbetter.com/files/2009/09/informant-photo.jpg"><img src="http://eatdrinkbetter.com/files/2009/09/informant-photo.jpg" alt="" width="420" height="236" /></a>When was the last time any moviegoer hard heard words <a href="http://en.wikipedia.org/wiki/Lysine">lysine</a> and high fructose corn syrup in the same movie? I’m not talking about a documentary but rather a major motion picture with real celebrities and budgets and that sort of thing. Those hungry for a “corn- based” movie will be excited to check out the new film &#8220;<a href="http://theinformantmovie.warnerbros.com/">The Informant!</a>” which opens later this week.</p>
<p>While some film fans may be psyched to see the Matt Damon’s newest role as Mark Whitacre, and others queue up too see director <a href="http://www.imdb.com/name/nm0001752/">Steven Soderbergh</a> do something other than an &#8220;Ocean’s&#8221; film, my friend and I liked the whole corn based aspect of the film. What other film maybe except for documentary flicks like <a href="http://www.imdb.com/title/tt1112115/">King Corn</a>, or <a href="http://sustainablog.org/2009/06/11/food-inc-documentary-movie-removes-shroud-of-secrecy/">Food Inc.</a> open with such info about how corn exists in a ridiculous amount of food and even non food items.  The Informant! delves right into the world of the corn based lysine and even high fructose corn syrup (the photo depicts a scene where one of the FBI agents spies yet another product containing high fructose corn syrup).<span id="more-216"></span></p>
<p>While most people might be excited to see this film, the people at agri-industry giant Archer Daniels Midland (ADM), probably won’t be lining up anytime soon to see it. As Whitacre mentions in the film that most people haven’t heard about ADM but they have their hand in an outrageous number of processed foods. The film cleverly follows and comedic/dramatic line to show how ADM got caught <a href="http://en.wikipedia.org/wiki/Lysine_price-fixing_conspiracy">price fixing lysine</a> in the 90s. What’s another five cents for the liter of soda among friends?</p>
<p>Even though The Informant isn’t a “food film” per se, it gives us a peak behind the corporate food world curtain. Movies like The Informant! normally have the intent to entertain first (which it does) but it also educates as well which in its subtle ways creates a small glimpse behind that man (or in the case agri-giant) behind the curtain.</p>
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		</item>
		<item>
		<title>Food, Inc. Documentary Movie Removes Shroud of Secrecy</title>
		<link>http://greenerati.com/2009/06/18/food-inc-documentary-movie-removes-shroud-of-secrecy/</link>
		<comments>http://greenerati.com/2009/06/18/food-inc-documentary-movie-removes-shroud-of-secrecy/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 20:13:11 +0000</pubDate>
		<dc:creator>pepeflaco</dc:creator>
				<category><![CDATA[Films and Documentaries]]></category>
		<category><![CDATA[American Meat Institute]]></category>
		<category><![CDATA[Eric Schlosser]]></category>
		<category><![CDATA[Fast Food Nation]]></category>
		<category><![CDATA[Food Inc.]]></category>
		<category><![CDATA[Gary Hirschberg]]></category>
		<category><![CDATA[Joe Salatin]]></category>
		<category><![CDATA[Michael Pollen]]></category>
		<category><![CDATA[Monsanto]]></category>
		<category><![CDATA[Polyface Farms]]></category>
		<category><![CDATA[Robert Kenner]]></category>
		<category><![CDATA[Stonyfield Farms]]></category>
		<category><![CDATA[The Jungle]]></category>
		<category><![CDATA[The Omnivore’s Dilemma]]></category>

		<guid isPermaLink="false">http://greenerati.com/?p=3</guid>
		<description><![CDATA[
For those in America who have yet to read The Omnivore’s Dilemma, Fast Food Nation or even The Jungle, the new docu pic Food, Inc. smoothly stirs the boiling pot of food production controversy while allowing those not familiar with the dark secrets of the food production industry to enjoy a film in bite size [...]]]></description>
			<content:encoded><![CDATA[<p><img src="file:///C:/DOCUME%7E1/keith/LOCALS%7E1/Temp/moz-screenshot-3.jpg" alt="" /></p>
<p><img class="aligncenter size-full wp-image-12" title="FoodInc_JoelHD" src="http://greenerati.com/wp-content/uploads/2009/06/FoodInc_JoelHD1.jpg" alt="FoodInc_JoelHD" width="407" height="229" />For those in America who have yet to read <em>The </em><em>Omnivore’s Dilemma</em>, <em>Fast Food Nation</em> or even <em>The Jungle</em>, the new docu pic <em><a href="http://www.foodincmovie.com/">Food, Inc.</a></em> smoothly stirs the boiling pot of food production controversy while allowing those not familiar with the dark secrets of the food production industry to enjoy a film in bite size nuggets.</p>
<p>With <em>Fast Food Nation</em> author <a href="http://en.wikipedia.org/wiki/Eric_Schlosser">Eric Schlosser </a>a co-producers and <em>Omnivore’s Dilemma </em>writer <a href="http://redgreenandblue.org/2008/11/26/will-obama-plant-an-organic-farm-on-the-white-house-lawn/">Michael Pollen</a> one of the consultants (in addition to being on-screen participants) the film offers a solid, well presented structure that offers not only scary, gut wrenching even stomach turning scenes in meatpacking plants, chicken coops and but offers a silver lining into the future of food.<span id="more-3"></span></p>
<p>Producer/Director <a href="http://robertkennerfilms.com/">Robert Kenner</a> weaves the film through the various food landscapes from the cramped chicken coops of Maryland to the aerial <a href="http://www.epa.gov/Region7/water/cafo/index.htm">CAFO</a> vistas to the open grasslands of <a href="http://www.polyfacefarms.com/">Polyface Farms</a>. Inside one of the chicken coops live chickens that wallow in their own filth and barely have room to move. Factory farm shots show downer cows being uplifted by forklifts to be transported to the slaughterhouse. The film makes a point of showing people how dangerous and unregulated our food system remains.</p>
<p><span id="more-4550"> </span></p>
<p>Besides showing the torturously nauseating animal conditions, the film doesn’t forget the human factor and the social justice issues. <em>Food, Inc.</em> follows undocumented factory farm workers being arrested while making the point that the huge company that they work for should be the ones under the squad car lights. Kenner also captures the human element in the case of one California family that must decide between fast food hamburgers and broccoli as a result of economic hardship. (Guess which they choose?) Food, Inc displays the bigger-breasted chickens, the perfect pork chop, insecticide-resistant soybean seeds, and even tomatoes that won’t go bad, but also shows the new strains of e coli—and the deadly results.</p>
<p>But the film is not all about “dishonest food” and the “ugly truth” as Kenner captures lively footage of environmentally progressive owners such as Stonyfield Farms’ Gary Hirschberg and Polyface Farms’ Joe Salatin who both proudly declare and demonstrate how food can be produced honestly and without a wall of secrecy. Like <em>The Wizard of Oz</em>, <em>Food, Inc.</em> reveals that cow behind the curtain.</p>
<p>Already this docu pic has several large food conglomerates just a tad worried with companies like Monsanto and the American Meat Institute creating their own websites in response to the film. It’s curious why it took till now to get a response from these food giants because according to the filmmakers representatives from Monsanto, Tyson, Perdue and Smithfield, declined to be interviewed for the movie.</p>
<p><em>Food, Inc.</em> comes off less like a documentary and more like a food based 1984 where the food conglomerates act like Big Brother. Parts of this film appear to be as scary as any recent horror film. But consider, most horror films are works of fiction while this film deals with stuff that sits on your dinner plate.</p>
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