We have to give the festival credit, maybe it seemed as though more authentic green businesses showed up at this year’s version. We didn’t see much corporate greenwashing like the not as Green as it used to be Burt’s Bees. Also, Coke owned Honest Tea sold its not so green corporate drink but that would be a minor quibble. Aside from checking out some of the various discussion groups (state of small Green business) and even some cooking demos (how to make organic stew) most of the time we spent wandering the trade floor.

Without spending too much time or words (we’ll post some more ramblings soon) here’s some of the cool stuff we found. Zen Honeycutt’s mother roped us in (or rather grabbed) us to introduce us to her daughter who is busy creating her own lavender empire with her practically lavish lotions, eyeshades and creams. Just down the long aisle, we spotted the reusable sandwich bag the Fresh Snack Pack. Great idea in place of the sandwich bags that get tossed. These packs contain no PVCs but we’d like to find out what these bad boys consist of. We had no doubt about what the Organic Essence lip balm consisted of. But we licked our lips for more than just the organic ingredients. The 100% FSC compostable non-plastic tube really wowed us. Why hadn’t someone thought of this before? Like us? We also ignored the wishes of our dentists and sampled the multitudes of chocolates, and we sampled them all but we liked Alter Eco bar (especially the dark) not only for the best and richest creamy favor but also for the organic ingredients and the fair trade philosophy that the relatively small company abides by.

As for 2010….bring it on!

On the creatively intriguing side, we walked into the Icynene Inc. display booth only knowing that they create their Icynene LD-R-50 spray foam insulation partially from Castor oil. Honestly, we didn’t exactly know the origin of Castor oil. Castor oil comes from Castor beans (not true beans from Castor plant) and don’t serve a normal food source, so not food for insulation here. Castor crops don’t require pesticides or fungicides or even water to grow and are rapidly renewable. For this insulation, they use 15 eight percent castor oil (and unfortunately 85 92 percent polyglycol, which in our eyes is like using B15 B8 biodiesel. Fifteen Eight percent is better than zero percent but still a long way to go. This product helps eliminate dust, pollen and contains no VOCs as it is water blown. Most traditional cellulose insulation comes from 80% newspaper (up to100% post-consumer recycled) and 20% binders and fire-retardants, commonly borax, boric acid, sulfuric acid, ammonium sulfates and/or other chemical compounds. Smell the goodness.

One of the most disappointing aspects of PCBC would be the continual greenwashing that some organizations and companies wish to convey to the public and trade. The SFI (Sustainable Forestry Initiative) had booth and lots of literature about how they which on the surface seems on the track to be doing the right thing with their Green certification but if you check below the tree cover it might not seem so verdant.

Most Green people would be disillusioned with the fact that SFI finds its roots firmly planted with the lumber companies which of course offers no value. Then they somewhat cleaned up their legitimacy a few years ago by creating third party certification, publicly available standards and a more transparent process.

We met the Director of Green Building for SFI at the PCBC booth where he did the hard sell offering such info that they continue to push the USGBC to include SFI certified wood in the LEED standard. To us, it seems like a lot of lobbying and less to do with the legitimacy of the certification.

When it comes down to it, the SFI wants people to think that they reign superior or even equal to FSC certification but take a look at some of the comparisons where SFI allows:

-use of genetically modified trees

- logging close to rivers and streams that harms water supplies

-use of toxic chemicals while FSC does not allow these in the forests.

And we can go on and on but as they say a picture is worth a thousand words so check out the SFI versus FSC forest land photo courtesy of heartofgreen.

‘nuff said.

The Orchard Garden Hotel continues to experience a delayed opening. Yes, the soon to be LEED certified hotel originally scheduled to open in September now has a realistic November on its sights.

The delays didn’t detract from the evening where Mayor Gavin Newsom joked that instead of a ribbon cutting ceremony the evening offered more of a preview. Even, the General Manager Stefan Mühle joked that the crowd should grab paint brushes. Instead they grabbed champagne flutes, wine glasses, and appetizers (especially the sweet gazpacho) and got a mini tour of the five completed rooms.

While most people admired the coziness and sightlines of the rooms and suites, a couple of us focused on the green aspects such as the FSC certified maple wood furniture, low flow water fixtures, Luna Textiles and key card energy system. The rooms offer a clean, spartan yet cozy look. We weren’t exactly thrilled to see Chinese granite bathroom countertops but you can’t have everything green.