Posts Tagged ‘Gorgeous & Green’

6th Gorgeous & Green Gala: Green Meets Mad Men

Tuesday, December 14th, 2010

model 6th green and grougeousEven before Gorgeous & Green co-chairs Nadine Weil and Zem Joaquin gave a shout out to the Green crowd to “enjoy yourselves and drink more organic cocktails” which many of green minions so obliged, we had a chance to leisurely sip some organic wine and meet interesting people behind the scenes.

Sure the front scenes of the hemp strolling, sauntering, strutting (how do eco models walk?) down the cat walk at the W Hotel in San Francisco for the 6th  Gorgeous & Green gala draw the most attention and why shouldn’t it? But behind the scenes, we met many people involved with Green causes who looked a whole lot less glamorous but still looked sexy green for what they believed in. Throughout the night, we encountered a Rode “Model” for the Environment, an EcoJew, and a Green Urbanism Program Director for Green Global among others.

At a energetic event like this, it is easy to lost in all of the models and cocktails but most of the people in the background, whether it is the volunteers or the VIPs have a passion for making the world a wee bit more Green and educating the masses about the right thing to do.

The night had this Mad Men theme with many women wearing second hard 60’s style dresses (reuse) and guys wearing skinny Don Draper style ties (reuse again) but the main message that we took away had to do more with Green urbanism rather than Madison Avenue chauvinism.

Fifth Green and Gorgeous Gala San Francisco Style

Thursday, December 10th, 2009

Sometimes San Francisco feels a little Los Angeles or New York especially considering the tall, smartly dressed model-esque crowd that packed the W hotel for the 5th annual Gorgeous & Green fashion show. New York and LA may have a slender leg up on SF as far as model runway shows but SF keeps the other cities and a well dressed arms length with the overall greenness of the event.

Upon entering the festivities, my friend and I couldn’t help but notice the tall talent circulating through the upstairs rooms. Some huddled around the bars sipping organic vodka, beer and wine drinks while others just strolled along looking fab. We took a prime spot with cocktails in hand right next to the living wall. We don’t know how many others noticed the Design Ecology produced wall but we did breathe deeper standing next to it.

The festivities mostly surrounded the fashion. Later in the evening, we joined the crowd around the catwalk for the show itself. The eco-chic fashion lineup offered up an interesting array of attractive models modeling everything from underwear to bizarre dresses. The combination of DJ Donavan beats, green vibe and model attitude got most of the crowd in a buzz. We had one quibble with the actual show as we would have liked to know what each piece represented in terms of “eco” or “sustainability”. It would have been nice to know what made that skimpy underwear so sustainable.

Besides the actual threads, the event brought like-minded people from all professions together to raise awareness (and money) for Global Green.  We attempted to talk with a few people about fashion but as we aren’t fashionistas that didn’t go so well. We did chitchat with several big hitters in the business world and left feeling impressed that events like this (even if we don’t buy $500 green underwear) will only continue to bring awareness to solid sustainable causes.