Sometimes San Francisco feels a little Los Angeles or New York especially considering the tall, smartly dressed model-esque crowd that packed the W hotel for the 5th annual Gorgeous & Green fashion show. New York and LA may have a slender leg up on SF as far as model runway shows but SF keeps the other cities and a well dressed arms length with the overall greenness of the event.
Upon entering the festivities, my friend and I couldn’t help but notice the tall talent circulating through the upstairs rooms. Some huddled around the bars sipping organic vodka, beer and wine drinks while others just strolled along looking fab. We took a prime spot with cocktails in hand right next to the living wall. We don’t know how many others noticed the Design Ecology produced wall but we did breathe deeper standing next to it.
The festivities mostly surrounded the fashion. Later in the evening, we joined the crowd around the catwalk for the show itself. The eco-chic fashion lineup offered up an interesting array of attractive models modeling everything from underwear to bizarre dresses. The combination of DJ Donavan beats, green vibe and model attitude got most of the crowd in a buzz. We had one quibble with the actual show as we would have liked to know what each piece represented in terms of “eco” or “sustainability”. It would have been nice to know what made that skimpy underwear so sustainable.
Besides the actual threads, the event brought like-minded people from all professions together to raise awareness (and money) for Global Green. We attempted to talk with a few people about fashion but as we aren’t fashionistas that didn’t go so well. We did chitchat with several big hitters in the business world and left feeling impressed that events like this (even if we don’t buy $500 green underwear) will only continue to bring awareness to solid sustainable causes.