Posts Tagged ‘SoMa’

Radius Sticks To Its Locally Inspired Theme

Wednesday, September 22nd, 2010

radiusWhen people talked about locally grown or produced they usually mean within 200 miles or so. That’s normally about how far we expand our blog radius. The radius of where things come from marks not only the name of this French California inspired café and restaurant but also the philosophy behind Radius.

This SoMa based café and restaurant doesn’t just plaster the name up as a marketing gimmick but the owners stand behind their idea. Their food, wine and even the building elements that make up the interior generally comes from within 200 miles.

Most people will point to their Tamales Bay oysters, Ritual coffee, Pt. Reyes Blue – Cow Girl cheese and Anchor Steam beer but we find the repurposed church pews (from a San Jose church) used for table seating and the reused display cabinets deliciously appealing. The owners sourced practically all of the furniture, fixtures and equipment from other places. All of the reclaimed wood from the floors to the tables gives the café and restaurant an invitingly warm feel.

Radius maintains an advantage of its location. The restaurant can and does source wine from Napa and Sonoma, seafood from just up the coast and organic veggies from the plethora of farmers markets. But the trick would be to open a Radius in say Des Moines. Sure, keeping within the radius to manage the Green building element would be doable but sourcing a food and drinks menu such as the one here in SoMa would present a sizable challenge. Hopefully, others will be inspired by the Radius philosophy and rise to the challenge of making things work from a local scale rather than from a globalized, generic world view.

PETA McCruelty Billboard in SoMa

Monday, November 9th, 2009

They say that a picture is worth a thousand words but, of course, I’m not going to dedicate 1000 words or even 500 to this picture. My green friend and I spotted this billboard in a not exactly obvious place in the Soma district of San Francisco but we figured that PETA didn’t have or want to spend the big bucks on a billboard right next to the 101 freeway. Still the billboard, for those eyeballs who it, makes its point.

We figured that with all the talk about food and food sources (see the stirring documentary Food, Inc. or read The Omnivore’s Dilemma or Fast Food Nation) that people can make their own decision about where their McNuggets come from and if they want to munch on them.

PETA often creates outrageous ads and they definitely like to stir the pot. Their ads, seen or not, often start a dialogue which we like. Dialogue about our fast food nation – we’re loving it.